Anonyme Designers
Italy
Anonyme Designers is a premium womenswear company founded in Italy in 2012 by Jonas Schneider and Alessandro Pulcini. Its commercial, logistics and financial operations are based in Barcelona.
| Founded | 2012 |
|---|---|
| Founders | Jonas Schneider and Alessandro Pulcini |
| Operations | Barcelona, with creative office in Rome |
| Points of sale (2017) | More than 1,100 in 25 countries |
| Retail model (2017) | Multi-brand and department stores |
What is Anonyme?
Anonyme Designers is a premium women's fashion brand. A December 2017 article in the Spanish trade outlet Modaes describes it as an Italian start-up founded in 2012 by Jonas Schneider, general director and a former export manager at Desigual, and Alessandro Pulcini, creative director with more than 25 years in the sector.
Organisation
Commercial, logistics and financial activity is concentrated in Barcelona, while the creative office is in Rome. The company opened a Hong Kong subsidiary in 2014 to handle sourcing and added one in Guangzhou, China, in 2016.
Distribution
At the time of the article, sales ran mainly through multi-brand stores and department stores, with no company-operated retail. Department stores named include La Rinascente in Milan, Takashimaya in Japan and Maison Simons in Canada. The brand reported more than 1,100 points of sale in 25 countries, about 180 of them in Spain, which was its second-largest market after Italy. It had entered France in 2017 and opened pop-ups in Geneva and Japan.
Why it matters
Anonyme shows an Italian design company run commercially from Spain. The figures above date from 2017 and may have changed.
Frequently asked questions
Where is Anonyme Designers from?
Anonyme Designers is an Italian start-up whose commercial, logistics and financial operations are based in Barcelona, with a creative office in Rome.
Who founded Anonyme Designers?
It was founded in 2012 by Jonas Schneider and Alessandro Pulcini.