Miomojo
Miomojo is an Italian brand of cruelty-free bags and accessories based in Bergamo. Founded by Claudia Pievani, it uses innovative vegan materials and manufactures in Italy.
| Founder | Claudia Pievani |
|---|---|
| Base | Bergamo, Italy |
| Materials | Apple, grape and mycelium-based alternatives |
| Certification | B Corp |
| Website | miomojo.com |
What is Miomojo?
Miomojo is an Italian bags and accessories company from the Bergamo area in Lombardy. It was founded by Claudia Pievani and is built around a cruelty-free, ethical approach to fashion.
Products and positioning
Miomojo designs handbags and accessories made from innovative vegan materials instead of animal leather. These include materials derived from apple, grape and mushroom mycelium, as well as cactus-based and recycled options. One limited edition used recycled nylon from ghost fishing nets.
- Handbags and shoulder bags
- Small leather-alternative accessories
- Limited editions in recycled materials
All products are made in Italy, and the brand combines Italian craftsmanship with social inclusion projects.
Sustainability
Miomojo is one of the few Certified B Corporations in fashion. It donates part of its revenue to environmental and animal causes, working with organisations such as Sea Shepherd, Animals Asia, Mercy for Animals and Four Paws, as well as the Italian Down syndrome association AIPD and Humana People to People.
Distribution
The brand sells mainly online, and Italy has become its largest e-commerce market, ahead of Germany and the United States.
Why it matters
Miomojo shows how a small Italian company can position next-generation materials and ethical commitments as the core of an accessories brand.
Frequently asked questions
Who founded Miomojo?
Miomojo was founded by Claudia Pievani and is based in the Bergamo area of Italy.
What are Miomojo bags made of?
Miomojo bags are made in Italy from vegan materials, including apple, grape and mycelium-based alternatives to leather.