8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Santoni

Italy

Santoni is an Italian luxury shoe brand founded in 1975 by Andrea Santoni in Corridonia, in the Marche region. Its parent company is Santoni SpA, and public sources do not name a current owner. It matters as a handmade footwear specialist.

Facts
Founded1975
FounderAndrea Santoni
HeadquartersCorridonia, Macerata, Italy
Operating companySantoni SpA
SegmentLuxury and designer houses
Websitesantonishoes.com
Segment
Luxury
Categories
FootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Santoni?

Santoni is an Italian footwear brand that describes itself as offering modern Italian luxury. Its shoes and leather accessories are handcrafted from premium materials, with a strong emphasis on made-in-Italy traditions.

History

Andrea Santoni founded the company in 1975 in Corridonia, in the Marche region of central Italy, where it is still headquartered according to a company database. His son Giuseppe Santoni is credited with driving its later growth.

Ownership

The brand is operated by Santoni SpA. The sources consulted do not state who owns the company today, so no owner is named here. Any ownership change since the founding generation should be checked against company filings.

Products and positioning

Santoni is positioned in the luxury segment of high-end men's and women's footwear. The official site presents shoes and leather accessories, with an emphasis on handwork.

Business model and distribution

The brand sells through several routes. Its official website offers online shopping, including a first order discount for newsletter subscribers. A Santoni pop-up opened temporarily at Harrods in London from July to August 2025, which illustrates how the brand uses department store partnerships to reach customers. Store counts are not stated in the sources consulted.

Why it matters

Santoni is one of the Italian shoemakers that has kept production and identity rooted in the Marche shoe-making area, a major European centre for footwear. Its mix of heritage and modern positioning makes it a reference in luxury men's shoes.

Frequently asked questions

Where is Santoni from?

Santoni is from Corridonia in the Marche region of Italy, where Andrea Santoni founded it in 1975.

Is Santoni a luxury brand?

Yes, Santoni positions itself as modern Italian luxury, with handmade shoes and leather accessories.

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