Crime London
Crime London is a sneaker brand founded by twin sisters Lisa and Jessica Kistermann. It makes contemporary, minimal sneakers from premium Italian materials.
| Founders | Lisa and Jessica Kistermann |
|---|---|
| Category | Sneakers |
| Materials | Premium Italian materials |
| Positioning | Between casual and luxury |
What is Crime London?
Crime London is a sneaker brand founded by the twin sisters Lisa and Jessica Kistermann, who are also fashion designers and businesswomen. The sisters were born in Italy, have a Greek-German background and were raised in London.
History
While studying International Business and Russian, the sisters noticed a shortage of premium, high-quality designer sneakers and launched the brand to fill that gap.
Products and positioning
The brand makes sneakers with contemporary, minimal designs, sleek lacing and lightweight performance soles, using premium Italian materials. It places itself between casual and luxury, blending athleisure with a music-influenced attitude.
- Minimal sneakers in premium Italian materials
- Collections such as Summer 2024, "Back On My Worst Behaviour"
- A move towards more eco-responsible production
Public figures including Rihanna, Sofia Richie and Hailey Bieber have been seen wearing the shoes, and new drops often sell out in several colourways.
Why it matters
Crime London illustrates the premium sneaker niche that sits between mainstream sportswear and luxury houses, driven by founders who identified a product gap.
Frequently asked questions
Who founded Crime London?
Crime London was founded by the twin sisters Lisa and Jessica Kistermann.
What does Crime London sell?
It sells premium designer sneakers with minimal designs and Italian materials.