The Flexx
The Flexx is an Italian footwear brand based in Pistoia, Tuscany. It makes women's shoes such as ballet flats, pumps, loafers, clogs and ankle boots and is sold internationally.
| Headquarters | Pistoia, Italy |
|---|---|
| Company | The Flexx S.p.a. |
| Heritage | Craftsmanship since 1790 |
| Markets | 70+ countries (2014) |
| Website | theflexx.com |
What is The Flexx?
The Flexx is an Italian footwear brand operated by The Flexx S.p.a. in Pistoia, Tuscany. The company presents itself with a story of craftsmanship dating back to 1790 and more than two centuries of shoemaking experience.
Products and positioning
The collections focus on women's shoes, organised into seasonal collections and a core continuity line:
- Ballet flats
- Pumps
- Loafers
- Clogs and ankle boots
The brand also promotes a comfort technology under the name Infinergy.
Distribution
In 2014 the company reported a presence in more than 70 countries and was expanding its retail network with new stores and corners worldwide, including a store in Kuala Lumpur. Its concept store design, first shown at the Micam trade fair in Shanghai, was built in modules for monobrand stores, multi-brand stores and shop-in-shop corners. The Flexx is also sold through international retailers such as Nordstrom, alongside its own flagship stores and online shop.
Why it matters
The Flexx represents the Tuscan footwear tradition adapting to international retail with a modular store concept and broad export reach.
Frequently asked questions
Where is The Flexx from?
The Flexx is an Italian footwear brand based in Pistoia, Tuscany.
What does The Flexx make?
It makes women's shoes, including ballet flats, pumps, loafers, clogs and ankle boots.