SIAWEAR
SIAWEAR is an Italian manufacturer and wholesaler of women's athleisure based in Prato. It produces seamless tops, leggings and slips made in Italy and sells them to retailers through a wholesale only online shop and trade fairs.
| Location | Prato, Italy |
|---|---|
| Product focus | Seamless women's athleisure |
| Origin of production | Made in Italy |
| Sales model | Wholesale only |
| Website | siawear.com |
What is SIAWEAR?
SIAWEAR is a women's athleisure label from Prato in Tuscany, one of Italy's main textile and fast moving fashion districts. The company works as both manufacturer and wholesaler, in the pronto moda tradition of quick turnaround ready to wear.
Products and positioning
The range centres on seamless garments made in Italy:
- Tops
- Leggings
- Slips and briefs
These pieces sit between sportswear and everyday wear, designed for retailers looking for athleisure basics with an Italian manufacturing origin.
Distribution
SIAWEAR sells exclusively to businesses. Retailers register through a form to access its wholesale online shop. The brand also shows at international trade fairs, including Moda Italia in Tokyo, Who's Next in Paris and Premium in Berlin, and uses Instagram and WhatsApp to communicate with buyers.
Why it matters
SIAWEAR is an example of the Prato model, where small manufacturers sell directly to retailers across Europe and beyond through digital wholesale tools and trade fairs.
Frequently asked questions
Where is SIAWEAR from?
SIAWEAR is based in Prato, Italy, and its garments are made in Italy.
Can consumers buy from SIAWEAR?
SIAWEAR sells wholesale only, to businesses that register for its online wholesale shop.