Lorena Antoniazzi
Lorena Antoniazzi is an Italian luxury knitwear and ready-to-wear brand founded in Perugia in 1993 by Lorena Antoniazzi and Luca Mirabassi. Its collections are built on cashmere, wool and fine knits and are made entirely in Italy.
| Founded | 1993 |
|---|---|
| Founders | Lorena Antoniazzi, Luca Mirabassi |
| Origin | Perugia, Italy |
| Speciality | Cashmere knitwear |
| Website | lorenaantoniazzi.com |
What is Lorena Antoniazzi?
Lorena Antoniazzi is an Italian fashion brand founded in 1993 in Perugia, Umbria, by Lorena Antoniazzi and Luca Mirabassi. It is a family business specialising in high-end knitwear.
Products and positioning
The brand produces refined knitwear and ready-to-wear built mainly on cashmere, wool and fine knit constructions. Its approach is often described as quiet luxury, combining artisanal craftsmanship with a modern interpretation of Italian elegance. All collections are made in Italy.
- Cashmere and wool knitwear
- Ready-to-wear built around knit pieces
- Fine knit constructions with an artisanal finish
Distribution
Lorena Antoniazzi operates boutiques in Alpine resort destinations, including St. Moritz in the Engadin and Ortisei in Val Gardena, and is sold through department stores such as Steffl in Vienna and selected multibrand retailers.
Why it matters
Lorena Antoniazzi is part of the Umbrian knitwear cluster around Perugia, a region that has become synonymous with Italian cashmere, and shows how a family company can position itself in the quiet luxury segment.
Frequently asked questions
Where is Lorena Antoniazzi from?
Lorena Antoniazzi was founded in Perugia, Italy, in 1993 and its collections are made entirely in Italy.
Who founded Lorena Antoniazzi?
The brand was founded by Lorena Antoniazzi and Luca Mirabassi.