29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Manuel Ritz

Italy

Manuel Ritz is an Italian menswear brand with roots in Bologna, operating since the 1970s. It makes classic ready-to-wear that blends business tailoring with casual pieces, guided by a philosophy of daily elegance.

Facts
Active since1970s
RootsBologna, Italy
CategoryMenswear
Trade fairPitti Uomo
Websitemanuelritz.com
Segment
Premium
Categories
MenswearDenim
Sales channels
WholesaleOwn storesE-commerce

What is Manuel Ritz?

Manuel Ritz is an Italian menswear label that has been operating since the 1970s and has its roots in Bologna. The brand is a regular exhibitor at Pitti Uomo in Florence, the leading trade fair for men's fashion.

Products and positioning

Manuel Ritz describes its approach as a philosophy of daily elegance: classic Italian ready-to-wear that moves between the office and leisure time. Recent collections have softened city workwear with a rustic edge and added utilitarian details such as multifunctional pockets.

  • Jackets and tailoring
  • Washed shirts, sweatshirts and T-shirts
  • Denim capsules
  • Eco-Logico, a capsule in recycled and certified organic cotton

The brand sits in the premium segment of Italian menswear, between formal tailoring houses and casual labels.

Why it matters

Manuel Ritz reflects the broader shift in Italian menswear towards hybrid wardrobes, where tailored pieces are designed to work alongside casual and sustainable capsules rather than as strict business suits.

Frequently asked questions

Where is Manuel Ritz from?

Manuel Ritz is an Italian menswear brand with roots in Bologna, operating since the 1970s.

What does Manuel Ritz sell?

Manuel Ritz sells men's ready-to-wear, from jackets and shirts to sweatshirts and denim, mixing business and casual styles.

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