Jaked
Pianoforte Holding · Italy
Jaked is an Italian swimwear brand founded in 2008 and based near Milan. It makes competition and training swimsuits, caps, goggles and accessories for swimming and water polo.
| Founded | 2008 |
|---|---|
| Headquarters | Near Milan, Italy |
| Group | Pianoforte Holding |
| Ambassador | Federica Pellegrini |
| Website | jaked.com |
What is Jaked?
Jaked is an Italian performance swimwear brand founded in 2008 by four partners and headquartered in northern Italy near Milan. It belongs to Pianoforte Holding, the group that also owns underwear brand Yamamay and bag brand Carpisa.
History
Jaked gained international attention at the 2009 World Swimming Championships in Rome, where many swimmers wore its J01 suit. The company credits polyurethane and full-body construction for the suit's impact. Italian champion Federica Pellegrini has represented the brand.
Products and positioning
The range is built around competition suits, such as the JKatana and the JKRONO line, and extends to training swimwear and equipment. Jaked also works with fabric specialist Carvico on its swimwear lines.
- Competition and training swimsuits
- Caps, goggles and bags
- Robes and training aids
- Water polo products
Distribution
Jaked operates its own stores in Italy and an online shop. It is mainly sold in Europe and entered the United States in 2015 through SwimOutlet.com.
Why it matters
Jaked is one of the few Italian brands in competitive swimwear, and its place in a group with franchise retail experience gives it a route from elite sport into wider retail.
Frequently asked questions
Where is Jaked from?
Jaked is an Italian swimwear brand founded in 2008 and headquartered near Milan.
Who owns Jaked?
Jaked is part of Pianoforte Holding, which also owns Yamamay and Carpisa.