9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Armata di Mare

Italy

Armata di Mare is an Italian menswear label. In January 2007 the jacket manufacturer Facib bought the brand from the clothing company Vidieffe, according to trade press.

Facts
CountryItaly
CategoryMenswear
Ownership changeBought by Facib from Vidieffe, January 2007
Designer named in 2007Paolo Pecora
First Pecora collectionSpring/Summer 2008
Segment
Premium
Categories
Menswear
Sales channels
WholesaleOwn stores

What is Armata di Mare?

Armata di Mare is an Italian menswear brand.

History

A German trade press article reports that the Italian jacket manufacturer Facib bought the brand from the clothing company Vidieffe in January 2007. Facib named Paolo Pecora as the brand's new designer.

  • Pecora launched his own blouse collection in the 1980s, with a menswear collection added in the early 1990s
  • The first Armata di Mare collection under his design direction was scheduled to reach the market for Spring/Summer 2008
  • Facib is described as a maker of jackets

Why it matters

The brand is an example of a smaller Italian label that changed hands between manufacturers and was repositioned through a new design lead. The ownership position described above dates from 2007.

Frequently asked questions

Where is Armata di Mare from?

Armata di Mare is an Italian menswear brand, sold by Italian manufacturer Facib after its 2007 purchase from Vidieffe.

Who owns Armata di Mare?

Facib bought the brand from Vidieffe in January 2007, according to trade press.

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