14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

HèSKIMO

Italy

HèSKIMO is an Italian menswear brand from Barletta that specialises in technical, high performance jackets. Its collections also include parkas, knitwear, sweatshirts, trousers and nylon pieces.

Facts
OriginItaly
BaseBarletta, Apulia
CompanyAIRON Srl
SpecialityTechnical jackets
Websiteheskimo.it
Segment
Premium
Categories
MenswearOutdoor
Sales channels
WholesaleE-commerceMarketplaces

What is HèSKIMO?

HèSKIMO is an Italian outerwear led menswear brand operated by AIRON Srl, based in Barletta in the Apulia region. The brand describes its products as technical, high performance jackets designed both for harsh conditions and for everyday wear, and it presents its collections by season.

Products and positioning

Outerwear is the core of the offer, supported by a broader casual range:

  • Technical jackets, parkas and down coats
  • Bomber jackets and nylon pieces
  • Knitwear and sweatshirts
  • Trousers, polos and T shirts

The positioning combines a technical, functional look with Italian styling, aimed at men who want protective outerwear that can be worn in town as well as in poor weather.

Distribution

HèSKIMO is sold through multi brand fashion retailers and online platforms, including the Italian luxury e-commerce retailer Giglio.com, and is listed by international fashion aggregators that carry its jackets, parkas and knitwear.

Why it matters

HèSKIMO belongs to the large group of southern Italian outerwear specialists that compete in the premium jacket segment, where technical performance and Italian design are combined for a broad menswear audience through wholesale and online retail.

Frequently asked questions

Where is HèSKIMO from?

HèSKIMO is an Italian brand operated by AIRON Srl in Barletta, Apulia.

What does HèSKIMO make?

HèSKIMO makes technical high performance jackets and parkas, plus knitwear, sweatshirts, trousers and other menswear.

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