MJUS
Olip · Italy
MJUS is an Italian footwear label created in 2007 by Olip, a shoe factory in the Veneto region. It makes casual women's and men's shoes and boots, alongside a line of bags and small leather goods.
| Founded | 2007 |
|---|---|
| Parent company | Olip |
| Region | Veneto, Italy |
| Products | Shoes, boots, bags |
| Website | mjus-shoes.com |
What is MJUS?
MJUS is a footwear brand from the Veneto region of northern Italy. It belongs to Olip, a family shoemaking company whose story goes back to 1972, when Piero Oliosi began making shoes in a small workshop in Colà di Lazise. Olip also owns the label A.S. 98.
History
MJUS was launched in 2007 as a more accessible range alongside A.S. 98, aimed at a broader audience. Its collections have been presented to trade buyers in Milan, and the line was later split into Mjus Shoes for women and men and Mjus RBL for men.
Products and positioning
The brand focuses on casual, comfortable footwear for people who are always on the move. Typical styles include:
- Biker boots and boots with buckles and studs
- Chelsea boots, moccasins and lace-ups
- Sneakers and trekking-inspired boots
- Totes, backpacks and small leather goods
Collections draw on themes such as punk rock, a softened military look and 1970s craftsmanship, with an edgier attitude than its sister label.
Why it matters
MJUS shows how established Italian shoe manufacturers build second lines to reach a wider market while keeping production know-how in house.
Frequently asked questions
Where is MJUS from?
MJUS is an Italian brand from the Veneto region, owned by the shoemaking company Olip.
What does MJUS sell?
MJUS sells casual women's and men's footwear such as boots, sneakers and lace-ups, plus bags and small leather goods.