Shangri-La Heritage
Shangri-La Heritage is an Italian outerwear brand founded in Bergamo in 2017 by Marco Massini and Daniel Verzeroli. It makes motorcycle-inspired leather jackets produced in Italy.
| Founded | 2017, Bergamo |
|---|---|
| Founders | Marco Massini, Daniel Verzeroli |
| Production | Lecco, Italy |
| Reach | 50+ countries |
| Export share | About 95 per cent |
| Website | shangrilaheritage.com |
What is Shangri-La Heritage?
Shangri-La Heritage is an Italian leather outerwear brand founded in Bergamo in 2017 by friends Marco Massini and Daniel Verzeroli. Massini, a telecoms engineer, runs e-commerce and digital operations, while Verzeroli leads design.
Products and positioning
The brand blends traditional Italian tailoring with modern design, drawing on classic motorcycles, heritage style and travel. It aims for timeless garments rather than trends and speaks to bikers, rockers and gentlemen alike.
- Motorcycle leather jackets and outerwear
- Tuscan merino shearling and vegetable-tanned lamb
- Full-grain calf and horse leather, used by few brands
- Produced in Lecco, Italy
Distribution
Shangri-La Heritage is distributed in more than 50 countries, with around 95 per cent of sales outside Italy, mainly in Germany, France, Switzerland and China. It manages its distributor network directly, has stores in North America and exhibits at Pitti Uomo. Digital channels drove much of its growth during the pandemic.
Why it matters
The brand shows how a young Made in Italy label can build an export-led business in a narrow category by combining specialist materials with direct control of distribution.
Frequently asked questions
Where is Shangri-La Heritage from?
Shangri-La Heritage was founded in Bergamo, Italy, in 2017 and produces its jackets in Lecco.
What does Shangri-La Heritage make?
It makes motorcycle-inspired leather jackets and outerwear in materials such as horse leather, calf and shearling.