14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Pietro Brunelli

Italy

Pietro Brunelli is an Italian fashion brand from Milan specialising in maternity wear. It makes maternity and nursing clothing, womenswear and baby clothing, produced in Italy.

Facts
OriginMilan, Italy
FocusMaternity and nursing wear
ProductionMade in Italy
Also offersBabywear up to 36 months
Websitepietrobrunelli.it
Segment
Premium
Categories
WomenswearChildrenswearSwimwear
Sales channels
Own storesE-commerceWholesale

What is Pietro Brunelli?

Pietro Brunelli is an Italian brand, presented with the Milano name, that specialises in fashionable maternity clothing. It runs a boutique in Milan and sells its collections online, describing its products as Made in Italy.

Products and positioning

The brand aims to keep pregnant women in step with current fashion trends, colours and prints rather than offering purely functional maternity basics. Its offer includes:

  • Maternity jeans, trousers, dresses, tops, knitwear and coats
  • Nursing clothing, loungewear, pyjamas and swimwear
  • A women's line beyond maternity
  • Clothing for newborns and toddlers up to 36 months, plus baby carriers

Past collections have featured linen capsules with large floral prints, striped maxi dresses and poplin dresses.

Distribution

Besides its Milan boutique and own e-commerce, Pietro Brunelli maternity pieces have been offered through international platforms such as Rent the Runway in the United States.

Why it matters

Pietro Brunelli is one of the few Italian brands dedicated to maternity fashion, a category where design-led, Made in Italy offers remain rare.

Frequently asked questions

Where is Pietro Brunelli from?

Pietro Brunelli is an Italian brand with a boutique in Milan and collections made in Italy.

What does Pietro Brunelli sell?

Pietro Brunelli sells maternity and nursing clothing, womenswear, babywear up to 36 months and baby carriers.

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