Ferruccio Vecchi
Ferruccio Vecchi is an Italian hat maker from a small town in the Marche region. The family business makes hats by hand in Italy from straw, wool and other materials.
| Country | Italy |
|---|---|
| Region | Marche |
| Category | Handmade hats |
| Current generation | Francesca Vecchi, fourth generation |
| Materials | Straw, wool and fabric |
| Website | ferrucciovecchi.com |
What is Ferruccio Vecchi?
Ferruccio Vecchi is a family hat brand from a small town in the Marche region of Italy, an area that has made hats for two centuries. Every hat is made by hand in Italy.
History
The company has been making hats for more than forty years, and the craft has passed through four generations of the family: Ferruccio, Romano, Ferruccio and now Francesca Vecchi. The family started with straw hats and later added wool and other materials so that the range could be worn in every season.
Products and positioning
The brand works with wool, fabric and straw, and uses techniques such as natural dyes, hand painting and cold-dye treatments. It continues to explore new source materials. Styles include:
- a safari-style fedora with a patterned wrap tie
- a wide-brim wool fedora with hand-painted black designs
- a wool felt hat with a washed-out cold-dye finish and a rhinestone band
Some models carry a removable costume-jewellery seal that can also be worn as a necklace or bracelet.
Distribution
Ferruccio Vecchi hats are sold through independent retailers, among them the hat specialist Hats in the Belfry, which stocks the brand in several of its own styles.
Frequently asked questions
Where is Ferruccio Vecchi from?
Ferruccio Vecchi is from a small town in the Marche region of Italy, where hats have been made for two centuries.
What does Ferruccio Vecchi sell?
It sells handmade hats in straw, wool and fabric, including fedoras and wool felt styles.