14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

King Tartufoli

Italy

King Tartufoli is an Italian footwear brand from the Marche region, founded by shoemaker Giovanni Tartufoli more than 60 years ago. It makes handcrafted leather boots, ankle boots, loafers, sneakers and sandals.

Facts
OriginMarche, Italy
FounderGiovanni Tartufoli
ManagementSofia and Giacomo Tartufoli
ProductionHandmade in Italy
Websiteking.it
Segment
Premium
Categories
Footwear
Sales channels
E-commerceWholesale

What is King Tartufoli?

King Tartufoli is a family shoemaking business from the Marche, one of Italy's traditional footwear regions. Its shoes are presented as handcrafted and Made in Italy.

History

The brand's story began more than 60 years ago, when Giovanni Tartufoli developed a passion for making handcrafted shoes at the age of 20. The company is now run by his children, Sofia and Giacomo, who combine attention to current trends with the house's tradition and experience.

Products and positioning

The collection centres on leather footwear with an understated but decisive style, aimed at customers who value detail and quality without sacrificing comfort. The range includes:

  • Boots and ankle boots, including Chelsea boots
  • Loafers and Derby shoes
  • Sneakers and sandals

Distribution

King Tartufoli sells through its own website and through independent fashion and shoe retailers in Europe.

Why it matters

The brand is a typical example of a second-generation Italian shoemaker from the Marche keeping artisanal production while adapting its collections to contemporary taste.

Frequently asked questions

Where is King Tartufoli from?

King Tartufoli comes from the Marche region of Italy, where its shoes are handmade.

Who founded King Tartufoli?

The brand was founded by shoemaker Giovanni Tartufoli and is now run by his children Sofia and Giacomo.

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