8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Sergio Rossi

Lanvin Group (Fosun), per Wikipedia · Italy

Sergio Rossi is an Italian luxury footwear brand founded by Sergio Rossi in San Mauro Pascoli. Its ownership has changed several times, from Gucci Group to Investindustrial in 2015 and, per Wikipedia, to Fosun and Lanvin Group after 2021. It is known for women's shoes.

Facts
Founded1951 (per Wikipedia)
FounderSergio Rossi
HeadquartersSan Mauro Pascoli, Italy
OwnershipLanvin Group, per Wikipedia (unverified for 2026)
SegmentLuxury and designer houses
Websitesergiorossi.com
Segment
Luxury
Categories
FootwearBagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is Sergio Rossi?

Sergio Rossi is an Italian footwear label centred on women's luxury shoes, with men's footwear, handbags and small accessories. The operating company, Sergio Rossi S.p.A., is registered at San Mauro Pascoli in Emilia-Romagna.

History

Wikipedia dates the brand to 1951 and places its founding in San Mauro Pascoli, while another directory gives the end of the 1960s, so the exact start date is uncertain. The ownership history is better documented:

  • 1999: Gucci Group, then PPR's luxury division, acquired 70%, and later took full control
  • 2015: the company was sold to Investindustrial
  • 2021: Fosun Fashion Group announced an agreement to acquire 100%

Wikipedia lists Lanvin Group as the parent company. Because this was not confirmed from a company source for 2026, ownership should be treated cautiously.

Leadership

Wikipedia reports that Paul Andrew was named creative director in July 2024. Whether he still holds the role in 2026 was not verified.

Business model and distribution

Wikipedia reports 83 stores worldwide plus an online shop, while a 2009 directory entry cited more than 40 directly operated stores and 30 franchise boutiques. The brand also sells through luxury retailers, though no breakdown is published in the sources consulted.

Why it matters

Sergio Rossi illustrates how a Romagna shoe house passed through several ownership models, from a luxury conglomerate to private equity and then an international fashion group, while keeping production ties to San Mauro Pascoli.

Frequently asked questions

Who owns Sergio Rossi?

Wikipedia lists Lanvin Group as the parent after Fosun Fashion Group agreed in 2021 to acquire the brand from Investindustrial. This has not been confirmed from a company source for 2026.

Where is Sergio Rossi from?

Sergio Rossi is from Italy. The brand was founded in San Mauro Pascoli, a traditional shoemaking area in Emilia-Romagna.

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