AT.P.CO
Italy
AT.P.CO is an Italian menswear brand founded in 2010 in Franciacorta, in northern Italy. It began with trousers and now offers a complete total look for men.
| Founded | 2010 |
|---|---|
| Origin | Franciacorta, Italy |
| Signature item | Trousers |
| Trade fair | Pitti Immagine Uomo |
| Website | atpco.it |
What is AT.P.CO?
AT.P.CO is an Italian menswear brand that makes total-look collections. According to the Pitti Immagine exhibitor profile, its designs combine Italian quality with a casual, contemporary, international style.
History
The brand was founded in 2010 in Franciacorta, a wine region in northern Italy. It started with trousers, which remain its signature piece, and has since expanded into a full men's wardrobe.
Products and positioning
The collection covers shirts, casual jackets, denim, knitwear, trousers, T-shirts, blazers, outerwear and shorts. Its profile groups the offer into styles named Lifestyle, Essentials, New Formal, Denimwear, Outdoor, Informal, Urban, Contemporary and Collection.
Distribution
AT.P.CO is listed as an exhibitor at Pitti Immagine Uomo, the Florence menswear trade fair, which points to a wholesale-led presence with retailers.
Why it matters
The brand shows how a product-led label that started with one item, trousers, can grow into a full menswear offer while staying within the Italian contemporary segment.
Frequently asked questions
Where is AT.P.CO from?
AT.P.CO is an Italian menswear brand founded in 2010 in Franciacorta, in northern Italy.
What does AT.P.CO sell?
It sells menswear including trousers, shirts, jackets, denim, knitwear, T-shirts, blazers and outerwear.