29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Filippo De Laurentiis

Italy

Filippo De Laurentiis is an Italian men's knitwear brand founded in 2011 in Pescara by the Ferrante family. It makes premium knitwear and jersey in fibres such as cashmere, yak, baby alpaca, silk and linen.

Facts
Founded2011
OriginPescara, Italy
FounderFerrante family
InvestorLifestyle Fund II (majority, 2024)
Websitefilippodelaurentiis.com
Segment
Premium
Categories
Menswear
Sales channels
WholesaleOwn stores

What is Filippo De Laurentiis?

Filippo De Laurentiis is an Italian brand specialising in premium knitwear, mainly for men. It was founded in 2011 in Pescara by the Ferrante family.

Products and positioning

The brand works with a wide range of natural fibres:

  • Cashmere, lambswool and yak
  • Baby alpaca and silk
  • Linen and cotton for knitted polos and tees

Its offer focuses on knitwear and knitted tops for men, and a women's collection has been planned.

Distribution

Historically the business has been entirely wholesale, with more than 40% of sales generated abroad, mainly in Japan, Germany and the United Kingdom. The brand exhibits at Pitti Uomo in Florence.

Ownership

In April 2024 Lifestyle Fund II, managed by Quadrivio and Pambianco, acquired a majority stake, while the founding family reinvested to hold 49%. The growth plan targets the United States and Asia, alongside an online channel and own retail, starting with a store in Milan. Filippo Ferrante was named to lead the company as chief executive.

Why it matters

The brand illustrates how specialist Italian knitwear makers are attracting private equity to move from a wholesale model to direct channels.

Frequently asked questions

Where is Filippo De Laurentiis from?

Filippo De Laurentiis was founded in Pescara, Italy, in 2011.

What does Filippo De Laurentiis make?

It makes premium knitwear, mainly for men, in fibres such as cashmere, yak, baby alpaca, silk, linen and cotton.

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