Flower Mountain
Flower Mountain is a sneaker brand founded in 2015 by Keisuke Ota and Yang Chao, produced with the Italian footwear company Falc S.p.A. It makes outdoor-inspired sneakers with leather linings and cork insoles.
| Country | Italy |
|---|---|
| Founded | 2015 |
| Founders | Keisuke Ota and Yang Chao |
| Manufacturing partner | Falc S.p.A. (from 2016) |
| Website | flowermountain.com |
What is Flower Mountain?
Flower Mountain is a sneaker brand founded in 2015 by Keisuke Ota, from Tokyo, and Yang Chao, from Beijing. The pair met through friendship and share a love of mountain trekking, camping and footwear.
History
In 2016 the founders partnered with the Italian company Falc S.p.A., which has made footwear since 1974 and helped expand the brand internationally.
Products and positioning
The sneakers have an outdoor, naturalistic style, with geometric lines, bright colours and distinctive fabrics. Each shoe is leather-lined and has a natural cork insole treated with AGION, which the brand says prevents mould and fungi. Models sold by retailers include the Yamano and Kotetsu.
Why it matters
Flower Mountain blends Japanese and Chinese founder influences with Italian manufacturing, and has been presented at the Pitti Immagine trade platform, placing it in the European premium sneaker segment.
The shoes are produced with an Italian partner, while the design influence comes from the founders' interest in trekking and camping.
Frequently asked questions
Who founded Flower Mountain?
Flower Mountain was founded in 2015 by Keisuke Ota from Tokyo and Yang Chao from Beijing.
What does Flower Mountain sell?
Flower Mountain sells outdoor-inspired sneakers with leather linings and cork insoles.