Monkee Genes
Monkee Genes is a British denim brand founded in 2006 by Phil Wildbore. It makes jeans with an ethical and eco focus, including organic cotton styles and a made in England range.
| Founded | 2006 |
|---|---|
| Founder | Phil Wildbore |
| Country | United Kingdom |
| Production | Indonesia, Turkey and England |
| Website | monkeegenes.com |
What is Monkee Genes?
Monkee Genes is a UK jeans brand founded in 2006 by Phil Wildbore, who is also its owner and designer. The brand built its reputation on fashion led denim with an eco and ethical focus.
Products and positioning
Monkee Genes is known for skinny and slim fit jeans such as the Classic Skinny and the Dean slim fit. Many styles use organic denim; a typical organic stretch fabric combines 92% organic cotton with polyester and elastane. The brand has organised its production in several strands:
- Organic jeans made in Indonesia
- Ethically produced jeans made in Turkey
- A grassroots range made in England
The Dean slim fit in Organic Flex denim, for example, retailed at 95 pounds, an accessible price for organic jeans.
Why it matters
Monkee Genes is a British denim label that combines youthful skinny fits with organic cotton and an ethical production story, showing how sustainability messaging could reach a mainstream, fashion driven audience.
Frequently asked questions
Who founded Monkee Genes?
Monkee Genes was founded in 2006 by Phil Wildbore, who is also the brand's designer.
Are Monkee Genes jeans organic?
Many Monkee Genes jeans are made from organic cotton, and the brand also produces ethically made ranges in Turkey and England.