Firetrap
Frasers Group · United Kingdom
Firetrap is a British clothing brand founded in 1993 that specialises in menswear and accessories. It is owned by Frasers Group, the retail company founded by Mike Ashley.
| Country | United Kingdom |
|---|---|
| Founded | 1993 |
| Owner | Frasers Group |
| Focus | Menswear and accessories |
| Website | firetrap.com |
| Website | firetrap.com |
What is Firetrap?
Firetrap is a British clothing brand that was established in 1993. It specialises in menswear and accessories and sells its range through its website, firetrap.com.
History
The brand grew in international markets between 2006 and 2008, a period in which John Gorman served as managing director. Firetrap is now owned by Frasers Group, the retail group founded by Mike Ashley.
Products and positioning
Firetrap works in casual clothing for men and has also offered womenswear and accessories. As part of a large multi-brand retail group, it sits alongside other labels in the group's portfolio and competes in the accessible, mid-market part of the casualwear market.
Why it matters
Firetrap is a British fashion label that grew in international markets in the 2000s and now belongs to a large UK retail group. Its listing as textile and retail business reflects the brand's role as a clothing label inside a wider retail portfolio, rather than a standalone fashion house.
Frequently asked questions
Where is Firetrap from?
Firetrap is a British clothing brand that was founded in 1993.
Who owns Firetrap?
Firetrap is owned by Frasers Group, the retail group founded by Mike Ashley.