Weird Fish

Weird Fish is a British casualwear brand founded in 1993, inspired by a walk along a Cornish coast path. It sells relaxed clothing, footwear and accessories for men, women and children.

What is Weird Fish?

Weird Fish is a British casual clothing brand making relaxed, practical clothing with a sense of fun. It is a privately held company, and a management buy-out in 2010 was backed by Piper Private Equity.

History

The brand was founded in 1993 after a walk along a Cornish coast path, with the aim of making well-priced, well-made and distinctive clothing. The company moved its offices from Cheltenham to Tewkesbury in 2018 and relocated its warehouse to Bradford in 2022.

Products and positioning

Weird Fish covers a broad casualwear wardrobe for men, women and children, including:

• T-shirts, polos, rugby tops, sweatshirts and fleece
• Knitwear, coats and jackets, trousers and jeans
• Dresses, skirts and tunics
• Swimwear, socks, footwear and accessories

The brand emphasises comfortable, long-lasting favourites, supplier standards on working conditions and a search for cleaner production processes.

Distribution

Weird Fish operates a multichannel model. As of 2019 it ran fifteen of its own stores and supplied more than 450 wholesale stockists, alongside its UK-focused online store. In 2022 it announced partnerships with Next and Zalando.

Why it matters

Weird Fish is a good example of a mid-market British lifestyle brand that balances own retail, a deep independent wholesale network and third-party online platforms.

Frequently asked questions

Where is Weird Fish from?

Weird Fish is a British brand founded in 1993, inspired by a walk along a Cornish coast path, with offices in Tewkesbury.

What does Weird Fish sell?

Weird Fish sells casual clothing for men, women and children, plus footwear, swimwear and accessories.

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