Frasers Group: all brands
The 9 brands of Frasers Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Donnay: Donnay is a sports brand founded in Couvin, Belgium, in 1910 that became known for tennis rackets, strings and bags. Today it is part of Frasers Group.
Everlast: Everlast is a US boxing, MMA and fitness equipment and apparel brand founded in 1910 in The Bronx by Jacob Golomb. Sports Direct, now part of Frasers Group, acquired it in 2007, and Frasers Group is its parent.
Firetrap: Firetrap is a British clothing brand founded in 1993 that specialises in menswear and accessories. It is owned by Frasers Group, the retail company founded by Mike Ashley.
Gieves & Hawkes: Gieves & Hawkes is a Savile Row tailoring house with origins in 1771, based at No. 1 Savile Row in London. Frasers Group acquired it in November 2022, after earlier owners Trinity Limited and Shandong Ruyi.
Jack Wills: Jack Wills is a British clothing brand founded in Salcombe, Devon, in 1999 by Peter Williams and Robert Shaw. After entering administration in August 2019 it was bought by Sports Direct for about £12.8 million, and its parent company is now Frasers Group.
Kangol: Kangol is a British headwear brand founded by Jacques Spreiregen and established under the Kangol name in Cleator, Cumbria in 1938. Owned by Frasers Group since 2006, its hats are produced under licence by the American hatmaker Bollman Hat Company. Kangol's berets and caps became icons of 1980s hip hop and remain a staple of streetwear.
Karrimor: Karrimor is a British outdoor brand that began in Lancashire making bicycle bags and was formally established in 1946. Owned by Frasers Group since 2004, it covers rucksacks, footwear, clothing and running products.
Lonsdale: Lonsdale is a British boxing and sportswear brand founded in London in 1960 by former boxer Bernard Hart. Owned by Frasers Group, it sells boxing equipment alongside clothing and footwear.
Slazenger: Slazenger is a British sports brand founded in London in 1881 by brothers Ralph and Albert Slazenger. Owned by Frasers Group, it covers sports equipment for tennis, cricket, golf and other sports as well as clothing and accessories.