SOULSTAR
SOULSTAR is an affordable British menswear brand based in Nottingham. It makes sweats, denim, chinos, T-shirts, shirts, jackets and knitwear mixing UK street style with American sportswear influences.
| Base | Nottingham, United Kingdom |
|---|---|
| Company operating since | 1976 |
| Focus | Affordable youth menswear |
| Stockist | ASOS |
| Website | soulstarclothing.com |
What is SOULSTAR?
SOULSTAR is a British menswear brand from Nottingham, run by a company that describes itself as northern and has been operating since 1976. The brand targets style-conscious young men with an affordable offer.
Products and positioning
Designs blend UK street style with American sportswear and catwalk influences, aiming for a laid-back look with timeless appeal across several age groups. The brand's promise is good quality without a high price.
- Soft sweats and T-shirts
- Denim and chinos
- Shirts and jackets, including padded and hybrid styles
- Seasonal knitwear
Distribution
SOULSTAR sells through wholesale and retail partners in the UK and abroad. It is stocked by ASOS and has been presented at international trade fairs such as CPM Moscow, and second-hand pieces circulate widely on resale platforms in Germany and the US.
Why it matters
SOULSTAR represents the value end of British casual menswear, where brands translate street and sportswear trends into accessible price points for wholesale and online retail.
Frequently asked questions
Where is SOULSTAR from?
SOULSTAR is a British menswear brand based in Nottingham.
What does SOULSTAR sell?
SOULSTAR sells affordable menswear including sweats, denim, chinos, T-shirts, shirts, jackets and seasonal knits.