29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Crosshatch

United Kingdom

Crosshatch is a British denim and casualwear brand founded in Manchester in 2000. It makes value-priced menswear such as jeans, hoodies, T-shirts and tracksuits with a streetwear look.

Facts
Founded2000
OriginManchester, United Kingdom
FocusMen's denim and casualwear
Price levelValue
Websitecrosshatchclothing.com
Segment
Value
Categories
MenswearDenim
Sales channels
E-commerceWholesaleMarketplaces

What is Crosshatch?

Crosshatch is a UK denim and street style brand founded in Manchester in 2000. It describes its offer as quality casual clothing with authentic streetwear style, and has positioned itself around originality and value for money.

Products and positioning

The range is centred on menswear and casual basics:

  • Jeans in several fits, including relaxed styles
  • Hoodies, T-shirts, polos and shirts
  • Tracksuits, joggers, chinos and shorts
  • Jackets, gilets, parkas and knitwear
  • Boxers, socks and footwear

Prices are kept low, with regular weekly deals, bundles and clearance offers, which places Crosshatch in the value segment of the British casualwear market. The brand emphasises bold use of colour and durable construction.

Distribution

Crosshatch sells through its own website, with delivery outside the UK, and through retail partners and online marketplaces, including the marketplace of health and beauty retailer Superdrug.

Why it matters

Crosshatch represents the value end of British denim, a segment where brands compete on price, bundles and wide online distribution rather than on fashion shows or flagship stores.

Frequently asked questions

Where is Crosshatch from?

Crosshatch is a British brand founded in Manchester in 2000.

What does Crosshatch sell?

It sells men's jeans, hoodies, T-shirts, tracksuits, jackets and other casual clothing at value prices.

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