Sub_Urban Riot
Sub_Urban Riot is a Los Angeles casualwear brand founded in Venice in 2006 by Nate Koach and Jason Reed. It makes tees, tanks, sweats, outerwear, dresses and accessories for women and men.
| Founded | 2006, Venice, Los Angeles |
|---|---|
| Founders | Nate Koach, Jason Reed |
| Base | Los Angeles |
| Main channel | Wholesale |
| Website | suburbanriot.com |
What is Sub_Urban Riot?
Sub_Urban Riot is an American casualwear label founded in 2006 in Venice, Los Angeles, by Nate Koach and Jason Reed. The brand grew from grassroots beginnings into a wholesale business based in the Los Angeles Fashion District.
Products and positioning
The collections cover casual essentials at mid range prices:
- Men's and women's tees, tanks and shorts
- Pants, sweats and outerwear
- Women's dresses and skirts
- Unisex accessories
Distribution
Wholesale is the backbone of the business, accounting for the large majority of sales. The line has been sold in more than 150 retail locations in the United States, including Bloomingdale's, Nordstrom and Urban Outfitters, as well as by retailers in Japan and Canada. The company has also run a flagship store on West Seventh Street in downtown Los Angeles and sells to independent stockists through wholesale platforms.
Why it matters
Sub_Urban Riot is an example of the Los Angeles casualwear model, where brands build volume through department store and specialty wholesale while keeping design and operations close to the city's apparel district.
Frequently asked questions
Who founded Sub_Urban Riot?
Sub_Urban Riot was founded in 2006 by Nate Koach and Jason Reed.
Where is Sub_Urban Riot from?
Sub_Urban Riot is from Los Angeles; it started in Venice and is based in the city's Fashion District.