Affliction
Affliction Holdings · United States
Affliction is an American clothing brand founded in 2005 in Seal Beach, California, known for graphic T-shirts inspired by rock, motorcycle and tattoo culture. It has deep roots in mixed martial arts.
| Founded | 2005 |
|---|---|
| Headquarters | Seal Beach, California |
| Owner | Affliction Holdings |
| Known for | Graphic tees, MMA links |
| Website | afflictionclothing.com |
What is Affliction?
Affliction is a casualwear brand from Seal Beach, California, founded in 2005 by Courtney Dubar, Todd Beard, Eric Foss and Clifton Chason. It is owned by Affliction Holdings.
Products and positioning
The brand is best known for heavily decorated graphic designs featuring angel wings, roses, skulls, crosses and swords. Under its Live Fast motto it targets fans of rock music, motorcycle culture, tattoos and vintage Americana, as well as mixed martial arts. The range includes:
- T-shirts, hoodies and thermals
- Polo shirts, button-downs and denim
- Dresses and shorts for women
- Headwear, swimwear and watches
Affliction has strong links with MMA and has produced Signature Series shirts featuring fighters and musicians.
Distribution
Affliction sells through its own website and retail partners. Related lines include Rebel Saints, sold mainly through Spencer's Gifts.
Why it matters
Affliction is a clear example of a brand built around a subculture, using fighter and music associations to create a distinctive graphic style within American casualwear.
Frequently asked questions
Where is Affliction from?
Affliction is an American brand based in Seal Beach, California.
Who founded Affliction?
Affliction was founded in 2005 by Courtney Dubar, Todd Beard, Eric Foss and Clifton Chason.