Pact
Revelry Brands · United States
Pact is an American organic cotton clothing brand launched in 2009 by Jeff Denby and Jason Kibbey. It makes underwear, socks, T-shirts, loungewear, baby clothes and home goods with a focus on organic and Fair Trade Certified production.
| Launched | 2009 |
|---|---|
| Founders | Jeff Denby, Jason Kibbey |
| Owner | Revelry Brands (since 2011) |
| Certifications | B Corp, Fair Trade Certified line |
| Website | wearpact.com |
What is Pact?
Pact is a sustainability-focused basics brand from the United States that uses organic cotton across its range. It was certified as a B Corporation in 2011, and an organic cotton line gained Fair Trade Certified status in 2014.
History
Berkeley Haas MBA graduates Jeff Denby and Jason Kibbey began looking for a factory in 2008 and launched the line in 2009 with organic cotton underwear. Boulder-based Revelry Brands acquired the company in 2011. Kibbey left that year to join the Sustainable Apparel Coalition, and Denby departed in 2015.
Products and positioning
- Underwear, socks and T-shirts for adults
- Camisoles, leggings and long johns
- Baby clothes and maternity wear
- Home goods and accessories
The brand dedicated a share of sales proceeds to environmental and humanitarian causes in its early years.
Distribution
Pact sells mainly direct to consumers online. It has also used Amazon and Nordstrom, and its socks launched in Whole Foods stores in 2012, which became a major wholesale account.
Why it matters
Pact was one of the early US brands to make certified organic cotton basics accessible at scale, combining sustainability credentials with direct-to-consumer and grocery retail distribution.
Frequently asked questions
Who founded Pact?
Pact was founded by Jeff Denby and Jason Kibbey, who launched the line in 2009.
What does Pact sell?
Pact sells organic cotton underwear, socks, T-shirts, loungewear, baby clothes and home goods.