Simply Southern
Simply Southern is an American lifestyle brand founded in Greensboro, North Carolina in 2005, known for bright graphic T-shirts with uplifting messages. It also sells sweatshirts, dresses, bags, drinkware and accessories.
| Founded | 2005 |
|---|---|
| Origin | Greensboro, North Carolina, United States |
| Known for | Graphic T-shirts with inspirational messages |
| Products | Apparel, bags, accessories, drinkware |
| Website | simplysouthern.com |
What is Simply Southern?
Simply Southern is a Southern lifestyle brand from the United States that sells clothing, accessories and gifts. It is recognised for bright, colourful designs and inspirational slogans that reflect a preppy American lifestyle.
History
The brand was founded in 2005 in Greensboro, North Carolina. It started out selling high-quality T-shirts with catchy designs and has since widened its offer into a broader range of apparel and gift products.
Products and positioning
- Graphic T-shirts and sweatshirts
- Dresses
- Bags, hats, lanyards, wallets and phone accessories
- Drinkware and gift items
The product mix positions Simply Southern between casual apparel and gifting, with a strong appeal to customers looking for cheerful, message-led designs.
Distribution
Alongside its website, Simply Southern has been opening its own branded stores in outlet centres, such as a 3,500 square foot store at Tanger Outlets Lancaster in Pennsylvania. Its products are also sold through independent retailers.
Why it matters
Simply Southern shows how a regional identity and a focused graphic T-shirt offer can grow into a multi-category lifestyle brand with its own retail footprint.
Frequently asked questions
Where is Simply Southern from?
Simply Southern was founded in Greensboro, North Carolina, in 2005.
What does Simply Southern sell?
It sells graphic T-shirts, sweatshirts, dresses, bags, drinkware and accessories with bright, uplifting designs.