Cruel Girl
Miller International · United States
Cruel Girl is an American western denim brand launched in 1998 and owned by Miller International. It makes women's and girls' jeans, especially bootcut and embellished styles, for the western and rodeo market.
| Launched | 1998 |
|---|---|
| Owner | Miller International |
| Country | United States |
| Category | Western denim |
| Customers | Women and girls |
| Website | cruelgirl.com |
What is Cruel Girl?
Cruel Girl is a denim label from the United States aimed at women and girls who wear western style jeans. Launched in 1998, it belongs to Miller International, a company active in western apparel.
Products and positioning
The brand is best known for jeans cut for riding and western dressing, with details that suit the rodeo and country lifestyle.
- Bootcut jeans in low and mid rises
- Relaxed fits for riding
- Embroidered and studded pockets and other embellishments
- Girls' and toddler sizes alongside women's sizes
Cruel Girl also sits alongside a broader Cruel Denim offer that extends the same western look across age groups.
Distribution
Cruel Girl is sold mainly through western wear and farm and ranch retailers in the United States.
Why it matters
Western wear is a distinct and loyal segment of the US apparel market. Cruel Girl is one of the established women's denim labels serving it, with a style that has found renewed interest as western fashion returns to the mainstream.
Frequently asked questions
Who owns Cruel Girl jeans?
Cruel Girl is owned by Miller International, a US western apparel company.
What is Cruel Girl known for?
Cruel Girl is known for women's and girls' western jeans, especially bootcut styles with embroidered or studded details.