Judy Blue
Judy Blue is a women's denim brand founded in 1999 in downtown Los Angeles. It is known for body-hugging, size-inclusive jeans such as its Tummy Control styles, sold through hundreds of independent boutiques across the United States.
| Founded | 1999 |
|---|---|
| Origin | Downtown Los Angeles |
| Signature | Tummy Control jeans |
| Channel | Independent boutiques |
| Website | judybluejeans.com |
What is Judy Blue?
Judy Blue is a boutique denim brand founded in 1999 in downtown Los Angeles, a city it describes as the nation's denim capital. The brand was started by a woman founder and focuses on jeans for women.
Products and positioning
Judy Blue designs trend-driven jeans with a body-hugging fit. Signature fabric and construction ideas include:
- Tummy Control
- Rigid Magic
- ThermaDenim
Fits cover flare and wide leg, skinny and slim, relaxed, straight, bootcut, boyfriend and capri styles. Size inclusivity is central to the brand, with petite, plus and short inseam options, and plus sizes developed with the same care as straight sizes.
Distribution
Judy Blue sells mainly through hundreds of independent retailers across the United States and exhibits at between 15 and 18 trade shows each year, including Dallas Market Center. It also runs a wholesale store, an authorised stockist directory and an affiliate programme.
Why it matters
Judy Blue shows the strength of the American boutique wholesale channel, where fit-led denim built a large following without relying on department stores.
Frequently asked questions
Where is Judy Blue from?
Judy Blue was founded in 1999 in downtown Los Angeles.
Where can you buy Judy Blue jeans?
Judy Blue jeans are sold mainly through independent boutiques across the United States, listed in the brand's authorised stockist directory.