Moonshine Spirit
Boot Barn · United States
Moonshine Spirit is an American Western wear label developed by retailer Boot Barn with country music star Brad Paisley. Launched in 2014, it offers boots, jeans, shirts, hats and accessories sold exclusively by Boot Barn.
| Launched | 2014 |
|---|---|
| Owner | Boot Barn |
| Partner | Brad Paisley |
| Distribution | Boot Barn exclusive |
| Website | bootbarn.com |
What is Moonshine Spirit?
Moonshine Spirit by Brad Paisley is an exclusive brand of Boot Barn, the American Western and workwear retailer. It was created through a partnership between the retailer and country singer Brad Paisley.
History
The collection debuted at the grand opening of Boot Barn's Nashville store on 24 October 2014 and then rolled out online and to all Boot Barn stores from 1 December 2014.
Products and positioning
The line blends Boot Barn's Western roots with a more current, country-influenced look and a slimmer fit. It was designed for men aged roughly 18 to 40 and spans casual and dressier pieces, including:
- Boots and jeans
- Woven shirts and T-shirts
- Cowboy hats and baseball caps
- Belts, jewellery and a leather jacket
Distribution
As an exclusive label, Moonshine Spirit is sold only through Boot Barn's stores and website.
Why it matters
Moonshine Spirit is an example of a retailer using a celebrity partnership to build an exclusive private brand, giving it differentiated product and stronger control over margins within a specialist category.
Frequently asked questions
Who makes Moonshine Spirit clothing?
Moonshine Spirit is an exclusive brand of the retailer Boot Barn, developed in partnership with country singer Brad Paisley.
Where can you buy Moonshine Spirit?
Moonshine Spirit is sold exclusively in Boot Barn stores and on the Boot Barn website.