Tommy Jeans
PVH · United States
Tommy Jeans is the denim and youth-oriented line of Tommy Hilfiger, owned by the American group PVH. It took its current name in 2017, when Hilfiger Denim was renamed globally from the pre-spring 2018 collection. The line targets younger shoppers with relaxed denim and streetwear-influenced styles.
| Parent brand | Tommy Hilfiger |
|---|---|
| Owner | PVH Corp. (since 2010) |
| Renamed | 2017, from Hilfiger Denim |
| Headquarters | Amsterdam, Netherlands |
| Principal designer | Tommy Hilfiger |
| Website | tommy.com |
What is Tommy Jeans?
Tommy Jeans is the denim label of Tommy Hilfiger, one of the two global brands of PVH Corp. alongside Calvin Klein. It offers relaxed denim classics with American heritage, comfortable silhouettes and streetwear influences, aimed at a younger audience than the main Tommy Hilfiger line.
History
Tommy Hilfiger's denim business was long sold as Hilfiger Denim. In November 2017 the company announced it would rename the line Tommy Jeans worldwide from the pre-spring 2018 collection, restoring its original denim label to prominence and targeting millennial and Gen Z shoppers. The new logo kept the brand's flag motif. PVH had acquired Tommy Hilfiger in March 2010 for about 3 billion dollars.
Products and positioning
Tommy Jeans sits in the upper mid-market. Its range includes:
- Jeans and denim jackets for women and men
- Sweatshirts, T-shirts and outerwear with flag branding
- Footwear, bags and accessories
- Archive-inspired capsules, such as a revival of the 1996 International Games collection
The line has worked with partners including Urban Outfitters, Amazon Fashion and AAPE by A Bathing Ape. Recent campaigns include a spring 2026 campaign shot in London's Shoreditch.
Business model and distribution
Tommy Jeans is distributed through Tommy Hilfiger's global network: department stores and fashion retailers, Tommy Hilfiger stores and outlets, the brand's e-commerce sites and online marketplaces. Tommy Hilfiger's global business is run from Amsterdam, and founder Tommy Hilfiger remains principal designer, according to PVH.
Why it matters
Tommy Jeans is the main entry point into the Tommy Hilfiger brand for younger consumers. Its use of archive pieces, collaborations and 1990s references shows how a large lifestyle brand can use a sub-label to stay relevant with new generations without changing the positioning of its core line.
Frequently asked questions
Who owns Tommy Jeans?
Tommy Jeans belongs to Tommy Hilfiger, which has been owned by the American apparel group PVH Corp. since 2010. PVH also owns Calvin Klein.
What is the difference between Tommy Jeans and Tommy Hilfiger?
Tommy Jeans is the denim and youth-oriented line of Tommy Hilfiger. It replaced the Hilfiger Denim name in 2017 and focuses on relaxed denim and streetwear-influenced styles.