29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

MAC

MAC Mode GmbH & Co. KGaA · Germany

MAC is a German trouser and jeans brand founded in 1973 and based near Regensburg. The family run company makes jeans, chinos and trousers for women and men.

Facts
Founded1973
CompanyMAC Mode GmbH & Co. KGaA
HeadquartersWald/Roßbach near Regensburg
Core productTrousers and jeans
CollectionsSix per year
Websitemac-jeans.com
Segment
Mid-market
Categories
DenimWomenswearMenswear
Sales channels
WholesaleE-commerceMarketplaces

What is MAC?

MAC, also written MAC Jeans, is a German family run business that was founded in 1973 as a specialist for women's and men's trousers. The company, MAC Mode GmbH & Co. KGaA, is based in Wald/Roßbach near Regensburg in Bavaria.

Products and positioning

The brand's focus is a single product: trousers. The range includes:

  • Jeans
  • Chinos
  • Casual and smart trousers for women and men

MAC develops six collections a year for both women and men. Its own sewing department at headquarters handles development on site, from design and material research through range planning to the first prototype, which gives it close control over fit.

Distribution

MAC sells through bricks and mortar fashion retailers, its own online shop, selected marketplaces and the off-price market. Its markets include Germany, Austria, Switzerland, the Netherlands, Belgium, Denmark, Finland, Spain, the UK and the United States.

Why it matters

MAC is a strong example of the German Mittelstand approach to fashion: a family owned specialist that concentrates on one category and supplies independent and department store retailers across Europe. For wholesale partners, its frequent collections and in house fit development make it a dependable trouser supplier.

Frequently asked questions

Where is MAC Jeans from?

MAC is a German brand based in Wald/Roßbach near Regensburg, Bavaria.

When was MAC founded?

MAC was founded in 1973 as a specialist for women's and men's trousers.

MAC Mode & Co. KGaA: all brands
All brands