Logoshirt
Logoshirt is a German brand selling licensed pop culture apparel and gifts. Its range of T-shirts, hoodies, bags, caps and homeware carries motifs from film, TV, comics and music.
| Country | Germany |
|---|---|
| Focus | Licensed pop culture apparel and gifts |
| Themes | Comics, film, TV, music |
| Sales | Own online shop, platforms |
| Website | logoshirt-shop.de |
What is Logoshirt?
Logoshirt is a German apparel and merchandise brand built around pop culture. Its own shop describes the offer as the biggest superstars from cinema, TV and pop culture, with clothing and gifts featuring the logos of favourite superheroes and stars.
Products and positioning
The assortment spans casual clothing for adults and children as well as accessories and gifts:
- T-shirts, sweatshirts, hoodies and long-sleeve tops
- Baby bodysuits
- Tote bags, gym bags and backpacks
- Caps, beanies, socks, patches and buttons
- Mugs, glasses, cushions, towels and other homeware
Themes include franchises and properties such as DC Comics, Marvel, Harry Potter, Star Wars, Disney, Peanuts, Asterix and Sesamstrasse, as well as bands including Iron Maiden and AC/DC. The shop also carries collectibles such as vinyl figures and model vehicles.
Distribution
Logoshirt runs a German and English online shop with a customer newsletter and blog, and its products are also listed by large European fashion platforms such as Zalando.
Why it matters
Logoshirt illustrates the licensed merchandise model in casualwear, where a brand's value rests on a broad portfolio of entertainment licences combined with direct online sales.
Frequently asked questions
What does Logoshirt sell?
Logoshirt sells T-shirts, hoodies, bags, caps, socks and gifts printed with licensed motifs from film, TV, comics and music.
Where is Logoshirt from?
Logoshirt is a German brand that operates a German and English online shop.