camel active
Germany
camel active is a German outdoor-inspired casualwear brand for men and women. Its official online shop is operated by Bültel Worldwide Fashion GmbH & Co. KG of Salzbergen, while footwear and bags have been licensed to Gerli since 2022. The brand is a familiar name in German menswear retail.
| Shop operator | Bültel Worldwide Fashion GmbH & Co. KG |
|---|---|
| Location | Salzbergen, Germany |
| Footwear and bags licensee | Gerli (since 2022) |
| Segment | Outdoor-inspired casualwear |
| Price range | Mid-market |
| Website | camelactive.com |
What is camel active?
camel active is a casual and outdoor-inspired fashion brand sold widely in German-speaking Europe. Its online shop presents "outdoor and leisure fashion for her and him" in what it describes as top quality for everyday wear. According to the shop's legal notice, the official online store is operated by Bültel Worldwide Fashion GmbH & Co. KG, based in Salzbergen in Lower Saxony.
History
The brand has worked with several licence partners over time. Footwear provides a clear example: HC Footwear, a unit of Hamm Market Solutions that held the camel active shoe licence, filed for insolvency in May 2022. In November 2022 the German footwear company Schuh-Import und Export Gerli took over the licence for shoes and handbags for seven years, according to Shoe Intelligence. Ownership of the trademark itself is not published on the brand's websites and is therefore not stated here.
Products and positioning
camel active is a mid-market brand with a broad casual range for men and women:
- Jackets, vests and outerwear
- Knitwear, sweatshirts, shirts and polo shirts
- Jeans, chinos and trousers
- Shoes, bags and accessories
- Functional lines such as teXXXactive and fleXXXactive
The brand also offers organic styles and has run a collaboration with the water charity Viva con Agua.
Business model and distribution
camel active relies largely on wholesale through fashion and department stores, complemented by its own online shop and brand stores. Categories such as footwear and bags are produced and distributed by licence partners. The online shop offers free returns within Germany and free shipping above a minimum order value.
Why it matters
camel active is typical of the German mid-market brands that combine an outdoor image with everyday casualwear. Its reliance on licensing for several categories shows how such brands spread risk and extend their range, but also how they are exposed when a licence partner runs into financial trouble.
Frequently asked questions
Who makes camel active clothing?
The official camel active online shop is operated by Bültel Worldwide Fashion GmbH & Co. KG in Salzbergen, Germany. Footwear and handbags have been made under licence by Gerli since November 2022.
Is camel active a German brand?
camel active is sold primarily in Germany and German-speaking Europe and is run by German companies. Its shop operator and its footwear licensee are both German.