Reell
Reell is a European denim and trousers brand launched in 1997 with roots in skateboarding. It makes jeans, baggy pants, cargos and chinos for action sports and everyday wear.
| Founded | 1997 |
|---|---|
| Category | Jeans and trousers |
| Roots | Skateboarding |
| Key markets | Germany, Spain, Netherlands, Austria, Switzerland |
| Website | reelljeans.com |
What is Reell?
Reell, also known as Reelljeans, is a denim and casualwear label closely tied to skateboarding. Its focus is on bottoms designed for movement, from classic jeans to loose chinos and cargos.
History
The brand launched in 1997. In 2002 it formed a skate team with five riders, which has since grown to 17 active skateboarders, plus support riders in Europe and exclusive BMX and mountain bike riders.
Products and positioning
Reell's range centres on trousers for action sports and street wear:
- Jeans, including long-running styles such as the Solid
- Baggy pants and cargo pants
- Chinos and worker shorts
- The Reflex line with a stretch waistband and drawstring, sized XS to XL
The collections have expanded to include loose-fit women's Reflex pants alongside the men's offer.
Distribution
Reell is sold through skate and sports retailers and online. Its strongest markets are Germany, Spain, the Netherlands, Austria and Switzerland, and the brand has continued to expand across Europe.
Why it matters
Reell shows how a specialist trousers brand can build loyalty in a niche such as skateboarding by sponsoring riders over decades and designing products around how they move.
Frequently asked questions
What is Reell known for?
Reell is known for skate-oriented jeans, baggy pants, cargos and chinos, including the stretch-waist Reflex line.
When was Reell founded?
Reell launched in 1997.