9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Cross Jeans

Germany

Cross Jeans is a denim and fashion brand founded in Berlin in 1995. It sells denim and lifestyle collections for women and men through its own stores and retail partners across Europe.

Facts
Founded1995, Berlin
Flagship storeBerlin, opened 2007
Own storesBerlin, Vienna, Poland
Wholesale reachMore than 2,000 outlets in Europe
Segment
Mid-market
Categories
DenimWomenswearMenswear
Sales channels
Own storesWholesale

What is Cross Jeans?

Cross Jeans is a denim and fashion brand founded in Berlin in 1995. Its collections, described as "Fashion in time", revolve around modern lifestyle trends and are offered for women and men.

Distribution

The company operates its own stores in Berlin, Vienna and Poland, with the Berlin flagship store opening in 2007. In its own account it is present at more than 1,000 points of sale in Germany and more than 2,000 retail outlets in Europe, with a strong retail presence in Poland.

  • Own stores in Berlin, Vienna and Poland
  • More than 1,000 points of sale in Germany
  • More than 2,000 outlets across Europe

Growth plans

The company has named Germany, the United Kingdom, Scandinavia and Asia as markets for expansion, and has said that its focus viewed globally is Asia.

Why it matters

Cross Jeans shows how a German denim label has combined broad wholesale distribution with a small network of own stores, using Poland as a key growth market.

Frequently asked questions

Where is Cross Jeans from?

Cross Jeans was founded in Berlin, Germany, in 1995.

What does Cross Jeans sell?

It sells denim and fashion collections for women and men.

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