14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Goldgarn Denim

Germany

Goldgarn Denim is a German denim label from Mannheim, founded by Kerem Özcelik. It makes jeans and casualwear for men and women and sells mainly through independent retailers in Europe.

Facts
OriginMannheim, Germany
FounderKerem Özcelik
SpecialtyDenim
StockistsMore than 600 stores in Europe
Websitegoldgarndenim.de
Websitegoldgarndenim.de
Segment
Mid-market
Categories
MenswearWomenswearDenim
Sales channels
WholesaleDepartment stores

What is Goldgarn Denim?

Goldgarn Denim is a denim brand that started in Mannheim, Germany. Founder Kerem Özcelik describes Mannheim as a mindset as much as a place. The brand presents itself as working at the intersection of fashion, art and responsibility, with denim as a vehicle for attitude. It marked its tenth anniversary in 2025.

Products and positioning

Goldgarn makes jeans and related casualwear for men and women, with fit names drawn from places in the Rhine-Neckar region, such as Neckarau and Rheinau. For the anniversary the brand developed a capsule collection with the textile supplier ISKO, using fabrics made from recycled cotton and polyester fibres.

The capsule involved collaborations with local creatives. Carolin Wanitzek designed a set from recycled denim with an underwater-landscape look, and Mannheim artist Marilena Hamm, known as Scribblezone, created marine motifs for T-shirts. Proceeds from the T-shirts fund water projects.

Distribution

Goldgarn sells through more than 600 stores in Europe, mainly family-run specialty shops and independent multi-brand retailers. The label is also carried by the department store Breuninger.

Frequently asked questions

Where is Goldgarn Denim from?

Goldgarn Denim is from Mannheim, Germany.

Who founded Goldgarn Denim?

Goldgarn Denim was founded by Kerem Özcelik in Mannheim.

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