Blue Fire Co.
Germany
Blue Fire Co. is a German womenswear denim label linked to Sejour Moden GmbH in Willich. As of 28 September 2026 its company has applied for self administration proceedings while operations continue.
| Country of origin | Germany |
|---|---|
| Company | Sejour Moden GmbH, Willich |
| Category | Womenswear denim |
| Status (28 Sep 2026) | Self administration proceedings applied for |
What is Blue Fire Co.?
Blue Fire Co. is a womenswear denim label. Trade publication Textilwirtschaft links it to Sejour Moden GmbH, based in Willich, Germany.
Products and positioning
The label is described as a womenswear denim brand, and the article's imagery shows jeans with contrast stitching. A further Textilwirtschaft article refers to it as a denim label, and Sejour Moden holds registered trademarks.
Current status
- As of 28 September 2026, Sejour Moden GmbH has applied for self administration proceedings (Eigenverwaltung) at the Krefeld local court.
- Business operations are continuing.
- The stated goal is to restructure the Blue Fire Co. label.
- A lawyer, Markus Küthe, supports management as authorised representative.
Why it matters
The case is a recent example of a German denim label restructuring under court supervision while trading continues. Readers should check the current situation directly.
Earlier trade coverage described the label reinventing itself and parting with its creative lead, which shows that the brand has already been through earlier changes of direction before the latest restructuring.
Frequently asked questions
Where is Blue Fire Co. from?
Blue Fire Co. is a German label linked to Sejour Moden GmbH in Willich.
What does Blue Fire Co. sell?
Blue Fire Co. sells womenswear denim, including jeans.