Herrlicher
Germany
Herrlicher is a German denim and casualwear label that, according to its website, dates from 2004. It sells jeans, apparel, shoes and accessories for women and men through its own online shop, Herrlicher stores and retail partners.
| Since | 2004 (per brand website) |
|---|---|
| Designer credited | Erwin O. Licher |
| Country | Germany |
| Segment | Denim and casualwear |
| Channels | Online shop, own stores, B2B dealer portal |
| Website | herrlicher.com |
What is Herrlicher?
Herrlicher is a denim-led fashion label for women and men. The official website carries the line "Seit 2004", indicating the brand has existed since 2004. The site credits "Herr Licher" (Erwin O. Licher) as the designer and creative force behind the brand. It is generally regarded as a German label, and this is the country used in the editorial list.
Products and positioning
Jeans are the core product, but the range is wider. The website lists trousers, shorts, jackets and coats, blazers, knitwear, sweaters, shirts and tops, blouses, dresses, jumpsuits and skirts. Shoes include sneakers, pumps, boots and sandals, and accessories include caps, scarves, belts, bags and socks. Menswear adds dress shirts and polo shirts.
Business model and distribution
The website shows a mixed model. There is an online shop at herrlicher.com with shipping via DHL, physical Herrlicher stores, and a B2B dealer portal for retailers. The site also lists trade fairs and pre-order dates, which is typical of wholesale-led fashion brands. The site is available in German and English.
Ownership and company
The website credits the copyright to "Blaustoff Herrlicher". The pages reviewed do not state the headquarters, the owner or the leadership, and no revenue figures are published there. These details are therefore left blank rather than estimated.
Why it matters
Herrlicher is an example of a denim label that has broadened into a full casual wardrobe, with a dealer portal for retailers and its own consumer channels running in parallel. It is part of the competitive set of mid-market jeans labels in the German-speaking market.
Frequently asked questions
When was Herrlicher founded?
The official Herrlicher website carries the line "Seit 2004", which indicates that the brand dates from 2004.
What does Herrlicher sell?
Herrlicher sells jeans, trousers, tops, jackets, dresses, knitwear, shoes and accessories for women and men, through its own online shop, stores and retail partners.