MAC Jeans

MAC Jeans is a German trouser and denim brand for women and men, founded in 1973 and run by the family business MAC Mode GmbH & Co. KGaA near Regensburg. It is one of the best-known trouser specialists in German-speaking retail, with best-sellers such as the women's Dream jeans.

What is MAC Jeans?

MAC, sold under the name MAC Jeans, is a German brand that specialises in trousers and jeans for women and men. Its legal entity is MAC Mode GmbH & Co. KGaA, a family business located near Regensburg in Bavaria. The brand's online shop carries the tagline Denim & More.

History

According to its company profile, MAC was founded in 1973 as a specialist in women's and men's trousers, a focus it has kept for five decades. The company has remained family owned and continues to develop its products at its headquarters, where it operates its own sewing facility for the step from design to first prototype.

Products and positioning

MAC develops six collections a year, a cadence that gives retailers frequent newness in a category usually treated as a basic. Its range includes:

• Women's jeans in fits from skinny and slim to wide, barrel and flared
• The Dream jeans, a long-running women's best-seller
• Men's jeans in comfort, modern and regular fits
• Chinos and smart trousers for both women and men
• Leather belts and special editions, such as a Walter Röhrl edition

The brand positions itself in the upper middle to premium segment, competing on fit, comfort and fabric quality rather than on fashion statements.

Business model and distribution

MAC is primarily a wholesale brand supplying fashion retailers and department stores. Its company profile also lists its own online shop, selected online marketplaces and an off-price business. Markets named by the company include Germany, Austria, Switzerland, the Netherlands, Belgium, Denmark, Finland, Spain, the United Kingdom and the United States.

Why it matters

MAC shows how a medium-sized, family-owned specialist can hold its ground against global denim brands by concentrating on fit and a fast collection rhythm. For retailers in German-speaking Europe it is a core trouser supplier, and its mix of wholesale, own e-commerce and marketplaces mirrors the multichannel shift across the mid-sized German fashion industry.

Frequently asked questions

Where is MAC Jeans from?

MAC Jeans is a German brand. Its company, MAC Mode GmbH & Co. KGaA, is based near Regensburg in Bavaria and was founded in 1973.

Who owns MAC Jeans?

MAC describes itself as a family business. The brand is run by MAC Mode GmbH & Co. KGaA, which develops trousers for women and men.

All brands