Blend
DK Company · Denmark
Blend is a Danish casual fashion brand owned by DK Company, the Ikast-based fashion group. It offers casual clothing, with a women's line sold as Blend She.
| Origin | Denmark |
|---|---|
| Parent group | DK Company |
| Acquired by DK Company | 2012, from BTX Group |
| Women's line | Blend She |
| Website | blend-shop.com |
What is Blend?
Blend is a casual fashion label from Denmark and one of the brands in the portfolio of DK Company. Alongside the main line, the brand has offered a women's collection under the name Blend She.
History
DK Company acquired Blend and Blend She in 2012 from BTX Group, as part of BTX's Young division. DK Company itself was founded in 2001 in Ikast, Denmark, by Jens Poulsen, and has grown into a multi-brand fashion group with headquarters in Ikast and further divisions in Vejle and Copenhagen.
Products and positioning
Blend sits in the accessible casualwear segment of DK Company's portfolio, which also includes brands such as Solid and Casual Friday. The brand releases seasonal collections, with an Autumn/Winter 2026 range among its current offer.
Distribution
Blend is sold through fashion retailers, through its own online shop and through large online marketplaces such as Zalando.
Why it matters
As part of a group that runs around twenty fashion brands, Blend benefits from shared sourcing, logistics and wholesale infrastructure, a model that has allowed Scandinavian fashion groups to scale mid-market labels across Europe.
Frequently asked questions
Who owns Blend?
Blend is owned by DK Company, a Danish fashion group based in Ikast, which acquired the brand from BTX Group in 2012.
Where is Blend from?
Blend is a Danish casual fashion brand.