14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

PIESZAK

Denmark

PIESZAK is a Danish womenswear brand founded in 2007 by designer Henriette Pieszak. It is known for women's jeans collections with a focus on sustainability.

Facts
Founded2007
FounderHenriette Pieszak
OriginDenmark
CertificationNordic Swan Ecolabel denim (2016)
Websitepieszak.com
Segment
Premium
Categories
WomenswearDenim
Sales channels
WholesaleE-commerce

What is PIESZAK?

PIESZAK is a Danish fashion brand founded in 2007 by Henriette Pieszak, who trained as a design and production technician at TEKO in Herning. The label centres on women's jeans and complementary womenswear.

Products and positioning

Denim is the core of the brand, built with an emphasis on sustainability. In 2016 one of its denim collections earned the Nordic Swan Ecolabel, a recognised Scandinavian environmental certification.

The company behind PIESZAK has also developed sister brands:

  • Ivy Copenhagen, launched in 2016 for a younger audience
  • Tomorrow, launched in 2018 as a denim-only label

Together these labels extend the company's denim expertise to different ages and styles while PIESZAK remains the founding womenswear line.

Distribution

PIESZAK is sold through independent boutiques, including stockists in the United Kingdom, as well as online.

Why it matters

PIESZAK is an example of a founder-led Danish denim house that has used eco certification and a multi-brand structure to grow from a single womenswear label.

Frequently asked questions

Who founded Pieszak?

Pieszak was founded in 2007 by Danish designer Henriette Pieszak.

What is Pieszak known for?

Pieszak is known for women's jeans, including a denim collection awarded the Nordic Swan Ecolabel in 2016.

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