IVY Copenhagen
IVY Copenhagen is a Danish denim label launched in Copenhagen in 2016. It is best known for women's jeans and also makes denim skirts and jackets.
| Founded | 2016 |
|---|---|
| Base | Copenhagen, Denmark |
| CEO and lead designer | Henriette Pieszak |
| Core product | Women's jeans |
| Website | ivycopenhagen.com |
What is IVY Copenhagen?
IVY Copenhagen is a Danish denim brand founded in 2016 in Copenhagen, the city that gives it its name. The company is led by Henriette Pieszak, its chief executive and lead designer, who has more than 25 years of experience in the textile industry and an engineering background.
Products and positioning
Jeans are the core of the range, complemented by other denim pieces:
- Women's jeans in a range of fits and washes
- Denim trousers and skirts
- Denim jackets
The brand aims at a younger customer with a fresh look and well-made, quality garments. Its name nods to the Ivy League, and it encourages wearers to express attitude and high ambitions through their style.
Distribution
IVY Copenhagen is sold through Scandinavian and European fashion retailers and online platforms, including multi-brand stores and e-commerce players such as Wakakuu and Boozt.
Why it matters
IVY Copenhagen is part of the wave of Danish brands that have built international wholesale businesses around a tightly focused product, in this case women's denim, with a technically experienced founder at the helm.
Frequently asked questions
Where is IVY Copenhagen from?
IVY Copenhagen is a Danish brand founded in Copenhagen in 2016.
What does IVY Copenhagen sell?
IVY Copenhagen mainly sells women's jeans, along with denim trousers, skirts and jackets.