PULZ Jeans
DK Company · Denmark
PULZ Jeans is a Danish denim brand for women, founded in 2007 and part of DK Company since 2016. It designs jeans and trousers with a strong focus on fit, comfort and longevity.
| Founded | 2007 |
|---|---|
| Origin | Denmark |
| Parent company | DK Company (since 2016) |
| Focus | Women's denim and trousers |
| Markets | More than 10 countries |
| Website | pulzjeans.com |
What is PULZ Jeans?
PULZ Jeans is a womenswear denim label founded in Denmark in 2007. Since 2016 it has been part of DK Company, which describes itself as Denmark's second largest fashion group.
Products and positioning
Denim is the core of the brand, complemented by seasonal styles that keep a denim feel. The brand describes its approach as "equal part fit, feeling and longevity", with the aim of designing denim and trousers that fit a wide range of bodies and lifestyles. Its range covers:
- Jeans in a variety of fits
- Trousers and pants
- Seasonal pieces built around denim
The company states that it takes responsibility across design, production, packaging and the care of finished garments, with corporate responsibility work coordinated through DK Company.
Distribution
PULZ Jeans is sold in more than ten countries through fashion retailers and online, including its own web shop operated by DK Company and boutiques in markets such as the United Kingdom and New Zealand.
Why it matters
PULZ is one of the denim-focused labels within the DK Company portfolio and illustrates how Scandinavian multi-brand groups build specialist category brands for the wholesale market.
Frequently asked questions
Where is PULZ Jeans from?
PULZ Jeans is a Danish denim brand founded in Denmark in 2007.
Who owns PULZ Jeans?
PULZ Jeans has been part of the Danish fashion group DK Company since 2016.