MY ESSENTIAL WARDROBE
DK Company · Denmark
MY ESSENTIAL WARDROBE is a Danish womenswear brand belonging to DK Company. It focuses on wardrobe essentials such as knitwear, jeans and outerwear, sold through its own EU webshop and fashion retailers.
| Country | Denmark |
|---|---|
| Group | DK Company |
| Core categories | Knitwear, jeans, outerwear |
| Webshop | EU wide delivery |
| Website | myessentialwardrobe.com |
What is MY ESSENTIAL WARDROBE?
MY ESSENTIAL WARDROBE is a womenswear label from the Danish fashion group DK Company, which also owns brands such as Kaffe, Part Two and InWear. As the name suggests, the brand concentrates on core pieces that form the basis of an everyday wardrobe.
Products and positioning
The collection is built around three main categories:
- Knitwear
- Jeans
- Outerwear, including coats and jackets
The offer is updated with regular new arrivals, and the brand presents these categories as versatile basics rather than trend driven statements, sitting in the accessible mid market.
Distribution
MY ESSENTIAL WARDROBE runs an official online store operated by DK Company Online A/S, delivering across the European Union. The brand is also carried by multibrand fashion retailers, for example in the Netherlands.
Why it matters
The label is an example of how large Danish fashion groups build focused brands around specific product needs, here denim, knitwear and outerwear essentials, and distribute them through a shared online and wholesale platform.
Frequently asked questions
Who owns MY ESSENTIAL WARDROBE?
MY ESSENTIAL WARDROBE belongs to the Danish fashion group DK Company, whose online arm operates its webshop.
What does MY ESSENTIAL WARDROBE sell?
It sells womenswear essentials, mainly knitwear, jeans, coats and jackets.