ICHI
DK Company · Denmark
ICHI is a Danish womenswear brand owned by DK Company and based in Vejle. It offers complete seasonal collections of clothing and accessories at accessible prices.
| Origin | Denmark |
|---|---|
| Parent group | DK Company |
| Base | Vejle |
| Reach | 1,800+ shops in 47+ countries |
| Website | ichi.biz/en-en |
What is ICHI?
ICHI is a womenswear brand from Denmark and part of the Danish fashion company DK Company, which also owns labels such as Kaffe, Part Two and Saint Tropez. The brand is based in Vejle.
Products and positioning
ICHI designs complete seasonal collections of womenswear and accessories, focusing on high-quality pieces at accessible prices. The offer spans everyday wardrobe items, from knitwear and dresses to denim jackets, aimed at a broad customer base.
- Womenswear collections released by season
- Accessories to complete the look
- Accessible pricing within the contemporary segment
Distribution
ICHI is a wholesale-led brand sold in more than 1,800 shops across over 47 countries, with a growing online presence. Its stockists include department stores and online platforms such as House of Fraser, Zalando, ASOS, Boozt, The Bay and Amazon, as well as independent boutiques in the UK and elsewhere.
Why it matters
ICHI is representative of the Danish multibrand group model, in which several accessible womenswear labels share sourcing and distribution infrastructure while addressing different customer profiles across European wholesale and online channels.
Frequently asked questions
Where is ICHI from?
ICHI is a Danish brand based in Vejle and part of DK Company.
What does ICHI sell?
ICHI sells seasonal womenswear collections and accessories at accessible prices.