b.young
DK Company · Denmark
b.young is a Danish womenswear brand founded in 1991 and based in Vejle, part of the DK Company group. It offers commercial, value-for-money fashion and basics for women of all ages in around 30 markets.
| Founded | 1991 |
|---|---|
| Headquarters | Vejle, Denmark |
| Parent group | DK Company |
| Markets | Around 30 |
| Collections | Six per year plus basics |
| Website | byoung.com |
What is b.young?
b.young is a Danish fashion brand for women, founded in 1991 and headquartered in Vejle, Denmark. It belongs to DK Company, a multi-brand fashion group that is one of Europe's established fashion suppliers.
Products and positioning
The brand targets women of all ages, cultures and walks of life with commercial fashion that emphasises value for money. Its offer is structured around:
- Six collections a year, each built around a seasonal trend theme
- A range of basics designed for building a wardrobe
Over recent years the company has worked on sourcing, supplier partnerships and processes with the aim of reducing its environmental footprint.
Distribution
b.young is present in around 30 markets. It relies mainly on wholesale to fashion retailers and multi-brand stores across Europe, complemented by its own online shop with home delivery.
Why it matters
b.young is a typical example of the Danish commercial womenswear model: trend-aware collections delivered frequently at accessible prices through a large wholesale network, managed within a multi-brand group that shares sourcing and distribution capabilities.
Frequently asked questions
Who owns b.young?
b.young is owned by DK Company, a Danish multi-brand fashion group.
Where is b.young from?
b.young is a Danish brand founded in 1991 and based in Vejle, Denmark.